The False Separation Between Living And Giving

Executives Can No Longer Hide Behind The Corporate Veil. They Need To Be Accountable For What Their Companies Do, Because Entities Are Responsible For Socially Irresponsible Behavior.

What Today's Business Reality Makes Clear Is That Brands Cannot Survive In A Society That Is Failing Economically, Socially, Ethically, And Morally.

When A Positive Exchange Between A Brand And Customers Becomes Quantifiable Metrics, It Encourages Brand To Provide Better Service, Customer Service To Do A Better Job, And Consumers To Actively Show Their Gratitude.

Today's Consumers Are Eager To Become Loyal Fans Of Companies That Respect Purposeful Capitalism. They Are Not Opposed To Companies Making A Profit; Indeed, They May Even Be Investors In These Companies - But At The Core, They Want More Empathic, Enlightened Corporations That Seek A Balance Between Profit And Purpose.

More Than Ever Before, Consumers Have The Ability To Unify Their Voices And Coalesce Their Buying Power To Influence Corporate Behaviors.