The False Separation Between Living And Giving

Effectively, Change Is Almost Impossible Without Industry-wide Collaboration, Cooperation And Consensus.

The Currency Of Universal Values Make Brands Innately Sharable.

What Today's Business Reality Makes Clear Is That Brands Cannot Survive In A Society That Is Failing Economically, Socially, Ethically, And Morally.

Corporate Executives Need To Re-frame Their Responsibilities To Include The Interests Of All The Stakeholders In Society At Large; Not Just Shareholders, But Also Employees, The Citizens Of Our Communities, And Those Who Care About The Environment.

For A Truly Effective Social Campaign, A Brand Needs To Embrace The First Principles Of Marketing, Which Involves Brand Definition And Consistent Storytelling.