A Great Idea Is Not Enough.

Leaders Must Pick Causes They Won't Abandon Easily, Remain Committed Despite Setbacks, And Communicate Their Big Ideas Over And Over Again In Every Encounter.

Competition Has Never Been More Threatening Than It Is Now. Innovative Thinkers Challenge The Status Quo In Their Organizations. They Are Often Viewed As "troublemakers." They Threaten The Defenders Of The Status Quo. So Competition Within An Organization Can Also Be Brutal. The Most Effective Leaders Overcome "the Ideology Of Comfort And The Tyranny Of Custom" By Being Change Agents Themselves. They Encourage And Reward Innovative Thinking. I Have Observed That People Only Resist Changes Imposed On Them By Other People.

... People Are Capable Of More Than Their Organizational Positions Ever Give Them The Tools Or The Time Or The Opportunity To Demonstrate.

Companies Used To Be Able To Function With Autocratic Bosses. We Don't Live In That World Anymore.

People Often Resist Change For Reasons That Make Good Sense To Them, Even If Those Reasons Don't Correspond To Organizational Goals. So It Is Crucial To Recognize, Reward, And Celebrate Accomplishments.