Apple's Goal Isn't To Make Money. Our

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.

At The Start Of The Process The Idea Is Just A Thought - Very Fragile And Exclusive. When The First Physical Manifestation Is Created Everything Changes. It Is No Longer Exclusive, Now It Involves A Lot Of People.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.