The Power Of Branding, Particularly When It Comes To Automobiles, Is Overwhelming. You Go Back To The Seventies And Eighties With The General Motor Situation I Was Describing? Literally, Folks, The Camaro And Firebird Were Identical Cars But You'd So Have The Firebird Buyers, The Pontiacs, "no Way I'm I Buying That Camaro!" " It's The Same Car." "nooooo, It Is Not. That Is A Chevy And Mine Is A Pontiac."