Your Organization Can Start Tweeting, But That

Whatever You Shoot Is Dead For A While Before It Starts To Stink. The Same Goes For Strategies. How Many Organizations Carry This Dead Thing Around With Them, Unaware Of Its Irrelevancy Until It Is Too Late?

There Are As Many Foolhardy Ways To Grow As There Are To Downsize.

As Human Beings, We Are The Only Organisms That Create For The Sheer Stupid Pleasure Of Doing So. Whether It's Laying Out A Garden, Composing A New Tune On The Piano, Writing A Bit Of Poetry, Manipulating A Digital Photo, Redecorating A Room, Or Inventing A New Chili Recipe - We Are Happiest When We Are Creating.

In A World Of Commoditized Knowledge, The Returns Go To The Companies Who Can Produce Non-standard Knowledge.

Companies Do Not Do New Things Because They Understand It But Because They Feel It.