Your Best Customers Are Worth Far More

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

People Talking About You Is Far More Effective Than Talking About Yourself.

We Are Leaving The Industrial Economy And Entering The Connection Economy.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

The Way To Work With A Bully Is To Take The Ball And Go Home. First Time, Every Time. When There's No Ball, There's No Game. Bullies Hate That. So They'll Either Behave So They Can Play With You Or They'll Go Bully Someone Else.