You Want It To Be Hard. If

Criticism Comes To Those Who Stand Out.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

Why Waste A Sentence Saying Nothing?

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.