You Want It To Be Hard. If

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

It Always Feels Too Soon To Leap. But You Have To. Because That's The Moment Between You And Remarkable.

A Dialogue Leads To Connection, Which Leads To Trust Which Leads To Engagement

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.