You Want It To Be Hard. If

What You Do For A Living Is Not Be Creative, What You Do For A Living Is Ship.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

The Reason They Want You To Fit In... Is That Once You Do, Then They Can Ignore You.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.