The People Who Are The Best In

Surprise And Delight And Connection Are Remarkable.

Don't Save The Canary. Fix The Coal Mine.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.