You Have To Combine Both Things: Invention

Our Mission Is To Organize The World's Information. Clearly, The More Information We Have When We Do A Search, The Better It's Going To Work.

We Believe Strongly That In The Long Term, We Will Be Better Served - As Shareholders And In All Other Ways - By A Company That Does Good Things For The World Even If We Forgo Some Short Term Gains. This Is An Important Aspect Of Our Culture And Is Broadly Shared Within The Company.

We're At Maybe 1% Of What Is Possible. Despite The Faster Change, We're Still Moving Slow Relative To The Opportunities We Have. I Think A Lot Of That Is Because Of The Negativity... Every Story I Read Is Google Vs Someone Else. That's Boring. We Should Be Focusing On Building The Things That Don't Exist.

As A Precaution, We’re Making Machines Extremely Heavy With Very Tiny Legs.

We Have Always Wanted Google To Be A Company That Is Deserving Of Great Love. But We Recognize This Is An Ambitious Goal Because Most Large Companies Are Not Well-loved, Or Even Seemingly Set Up With That In Mind. We're Lucky To Have A Very Direct Relationship With Our Users, Which Creates A Strong Incentive For Us To Do The Right Thing .