You Need To Get One Thing Done

Lots Of Companies Don't Succeed Over Time. What Do They Fundamentally Do Wrong? They Usually Miss The Future.

You Can Try To Control People, Or You Can Try To Have A System That Represents Reality. I Find That Knowing What's Really Happening Is More Important Than Trying To Control People.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

We Believe Strongly That In The Long Term, We Will Be Better Served - As Shareholders And In All Other Ways - By A Company That Does Good Things For The World Even If We Forgo Some Short Term Gains. This Is An Important Aspect Of Our Culture And Is Broadly Shared Within The Company.

If You’re Not Doing Some Things That Are Crazy, Then You’re Doing The Wrong Things.