You Can Try To Control People, Or

We Really Care About Our Brand. We Really Want It To Stand For High Quality. We Want People To Be Excited About It, For It To Be Fun.

Technology Should Do The Hard Work, So You Can Get On And Live Your Life. We're Only At One Percent Of What's Possible, And We're Moving Slow Relative To The Opportunity We Have.

We Should Be Focusing On Building Things That Do Not Exist.

We Understand The Need To Balance Our Short- And Longer-term Needs Because Our Revenue Is The Engine That Funds All Our Innovation. But Over Time, Our Emerging High-usage Products Will Likely Generate Significant New Revenue Streams For Google As Well As For Our Partners, Just As Search Does Today.

Lots Of Companies Don't Succeed Over Time. What Do They Fundamentally Do Wrong? They Usually Miss The Future.