You Don't Have To Settle. It's A

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

Put Aside Your Need For A Step-by-step Manual And Instead Realize That Analogies Are Your Best Friend.

It Will Take You Less Time And Effort To Do A Thing The Difficult Way Than It Will To Buy, Try And Discard All The Shortcuts.

Loving What You Do Is Almost As Important As Doing What You Love, Especially If You Need To Make A Living At It.