A Customer Is Never Out Of Warranty,

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

What I Learned: Shun Nonbelievers. Ignore Critics. Do Your Best For People Who Want To Dance With You.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.