You Can't Fool All The People, Not

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

The Public Square Is More Public Than Ever, But Minds Are Rarely Changed In 140 Character Bursts And By Selfies.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.