If You Think Your Organization Needs A

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.

Sooner Or Later, Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

Many People Are Starting To Realize That They Work A Lot And That Working On Stuff They Believe In (and Making Things Happen) Is Much More Satisfying Then Just Getting A Paycheck And Waiting To Get Fired (or Die).