The Enemy Of Creativity Is Fear.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

Great Projects, Like Great Careers And Relationships That Last, Are Gardens. They Are Tended, They Shift, They Grow. They Endure Over Time, Gaining A Personality And Reflecting Their Environment. When Something Dies Or Fades Away, We Prune, Replant And Grow Again.