You Can't Be No. 1 Unless You

Microsoft's Philosophy Is To Get It Out There And Fix It Later. Steve [jobs] Would Never Do That. He Doesn't Get Anything Out There Until It Is Perfected.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

When I Was 5 Or 6 Years Old, I Never Wanted Toys; I Wanted Electrical Parts So I Could Build Things. And I Was Better At Taking Things Apart And Putting Them Back Together, But I Always Had Extra Pieces Left Over, So I Think It Was An Early Warning That I Was A Better Designer Than An Engineer.

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.