You Are Far More Likely To Do

Anxiety Is Practising Failure In Advance. Anxiety Is Needless And Imaginary. It's Fear About Fear, Fear That Means Nothing.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

We're Often In A Hurry To Finish. Or In A Hurry To Close A Sale. What Happens When We Adopt The Posture Of Being In A Hurry To Be Generous? With Resources Or Insight Or Access Or Kindness... It's An Interesting Sort Of Impatience.

The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

Reject The Tyranny Of Picked. Pick Yourself.