If You Want Customers To Hear About

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

The Good News Is That More Than Ever, Value Accrues To Those That Show Up, Those That Make A Difference, Those That Do Work That Matters.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

What I Learned: Shun Nonbelievers. Ignore Critics. Do Your Best For People Who Want To Dance With You.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.