Win Small, Win Early, Win Often.

Ideas That Transform Industries Almost Never Come From Inside Those Industries.

Like A Child Star Whose Fame Fades As The Years Advance, Many Once-innovative Companies Become Less So As They Mature.

In The Long Term The Most Important Question For A Company Is Not What You Are But What You Are Becoming.

This Extraordinary Arrogance That Change Must Start At The Top Is A Way Of Guaranteeing That Change Will Not Happen In Most Companies.

As Human Beings, We Are The Only Organisms That Create For The Sheer Stupid Pleasure Of Doing So. Whether It's Laying Out A Garden, Composing A New Tune On The Piano, Writing A Bit Of Poetry, Manipulating A Digital Photo, Redecorating A Room, Or Inventing A New Chili Recipe - We Are Happiest When We Are Creating.