Win Small, Win Early, Win Often.

Taking Risks, Breaking The Rules, And Being A Maverick Have Always Been Important But Today They Are More Crucial Than Ever.

Management Innovation Is Going To Be The Most Enduring Source Of Competitive Advantage. There Will Be Lots Of Rewards For Firms In The Vanguard.

Our Biggest Challenge Is How To Create A Self-renewing Company.

Somewhere Out There Is A Bullet With Your Company's Name On It. Somewhere Out There Is A Competitor, Unborn And Unknown, That Will Render Your Strategy Obsolete. You Can't Dodge The Bullet – You're Going To Have To Shoot First. You're Going To Have To Out-innovate The Innovators.

Innovation Is The Only Insurance Against Irrelevance.