In The Long Term The Most Important

The Single Biggest Reason Companies Fail Is They Overinvest In What Is, As Opposed To What Might Be.

This Extraordinary Arrogance That Change Must Start At The Top Is A Way Of Guaranteeing That Change Will Not Happen In Most Companies.

Remarkable Contributions Are Typically Spawned By A Passionate Commitment To Transcendent Values Such As Beauty, Truth, Wisdom, Justice, Charity, Fidelity, Joy, Courage And Honor.

We Like To Believe We Can Break Strategy Down To Five Forces Or Seven Ss. But You Can't. Strategy Is Extraordinarily Emotional And Demanding.

It Doesn't Matter Much Where Your Company Sits In Its Industry Ecosystem, Nor How Vertically Or Horizontally Integrated It Is - What Matters Is Its Relative 'share Of Customer Value' In The Final Product Or Solution, And Its Cost Of Producing That Value.