Will You Be Clever At The Expense

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

Strip Malls Are History.