I Feel Like In One Year It's

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

Maintain A Firm Grasp Of The Obvious At All Times.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.