Where You Are Going To Spend Your

You're Not Going To Make Hemingway Better By Adding Animations.

Things Never Go Smoothly.

We Are Stubborn On Vision. We Are Flexible On Details.

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.