While You Are Responsible To Your Clients

Much Of The Messy Advertising You See On Television Today Is The Product Of Committees. Committees Can Criticize Advertisements, But They Should Never Be Allowed To Create Them.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood

Be More Ambitious. Don't Bunt. When You Get A Job To Do A Story Or An Ad, Try And Hit The Ball Out Of The Park Every Time

You Aren’t Advertising To A Standing Army; You Are Advertising To A Moving Parade.

You Now Have To Decide What 'image' You Want For Your Brand. Image Means Personality. Products, Like People, Have Personalities, And They Can Make Or Break Them In The Market Place.