Why Should A Manufacturer Bet His Money,

If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood

Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.

Any Damn Fool Can Put On A Deal, But It Takes Genius, Faith And Perseverance To Create A Brand.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.