I Always Said That Mega-mergers Were For

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

What You Say In Advertising Is More Important Than How You Say It.

Like A Midwife, I Make My Living Bringing New Babies Into The World, Except That Mine Are New Advertising Campaigns.

Leaders Grasp Nettles.

Never Stop Testing, And Your Advertising Will Never Stop Improving.