I Always Said That Mega-mergers Were For

It's Not Creative Unless It Sells.

Every Ad Is An Investment In The Long-term Image Of A Brand.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.

You Can't Save Souls In An Empty Church.