When We First Did 'modernist Cuisine,' I

Food, Like Anything Else, Lives In The Physical World And Obeys The Laws Of Physics. When You Whisk Together Some Oil And A Little Bit Of Lemon Juice - Or, In Other Words, Make Mayonnaise - You Are Using The Principles Of Physics And Chemistry. Understanding How Those Principles Affect Cooking Lets You Cook Better.

Anybody Who Can Afford A Box Of Business Cards Can Afford A Web Site. Any Company With An 800 Number Can Move Its Services To The Web For Peanuts By Comparison. The Extreme Case Of Corporate Promotion Is To Strip Away All Other Aspects Of Your Business And Sell Goods Or Services Via The Net Alone, As Amazon.com Has Done With Books.

If Your Kitchen Smells Good, Your Food Lost Something.

Nobody Wants A Prediction That The Future Will Be More Or Less Like The Present, Even If That Is, Statistically Speaking, An Excellent Prediction.

The Prize For Ultimate Inefficiency Goes To America. We Have Built In So Many Checks And Balances That Our 'leaders' Are The Most Thoroughly Hogtied Of Any On Earth.