When Thinking Through Who To Bring Together

Greed Has Increasingly Become A Virtue Among Wall Street Bankers And Corporate Ceos In The U.s. Nowhere Else In The World Do Ceos Insist On Receiving Compensation As High Compared To What Their Employees Earn.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

The Advent Of Google+ And The Emergence Of The Personalized Web Means This Is More True Than Ever. Brands, And Their Advertising Partners, Must Wake Up To This Challenge And Define Themselves With Clarity, Consistency And Authenticity. Otherwise They Just Might Find Themselves Shouting In A Ghost Town.

Corporations, Consumers, And Citizens Must Begin Acting In Concert To Create A Powerful Third Pillar Of Social Transformation If We Hope To Meet The Social Challenges We Currently Face With Equal Force. This Begins With Corporations That Choose To Alter How They Practice Capitalism In Two Ways To Serve The Greater Good.