Ensure Your Employees Understand What Your Brand

The Social Business Marketplace Is Effectively Forcing Brands To Engage With Consumers On The Basis Of Something That Is Meaningful To Them. More Often Than Not, This Takes The Form Of Some Core Value That Finds Expression In A Non-profit Cause.

Your Computer Needn't Be The First Thing Your See In The Morning And The Last Thing You See At Night.

In Fact, I Believe The First Companies That Make An Effort To Develop An Authentic, Transparent, And Meaningful Social Contract With Their Fans And Customers Will Turn Out To Be The Ones That Are The Most Successful In The Future. While Brands That Refuse To Make The Effort Will Lose Stature And Customer Loyalty.

Social Media Demands A Lot Of Us On Top Of Our Already Demanding Lives. So Let's Disconnect As We Need To And Renew Our Interest And Ourselves.

Brands Must Empower Their Community To Be Change Agents In Their Own Right. To That End, They Need To Take On A Mentoring Role. This Means The Brand Provides The Tools, Techniques And Strategies For Their Customers To Become More Effective Marketers In Achieving Their Own Goals.