What's Important To Me Is That I

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

Because A True Sense Of Purpose Is Deeply Emotional, It Serves As A Compass To Guide Us To Act In A Way Completely Consistent With Our Values And Beliefs. Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

Directions Are Instructions Given To Explain How. Direction Is A Vision Offered To Explain Why.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

If You Want To Achieve Anything In This World, You Have To Get Used To The Idea That Not Everyone Will Like You.