What's Important To Me Is That I

The Leader's Job Is To Lead And Protect. Not Have All The Answers, Not Know Everything To Do, Not To Micromanage And Tell People What To Do Or How To Do It. A Leader's Job Is To Lead And Protect. That's Their Job, And It's The People Within The Organization - Their Job Is To Get The Work Done.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

To Operate Based On Conviction And Belief Requires An Acceptance That Your Actions Could Get You Fired. This Is Different From Pig-headed Bravado, And It Is Different From Putting The Company At Risk.

If Someone's Performance Is Down We Do Not Say, 'hey Pick Up Your Things Here.' We Do Not Yell And Scream At Them, We Say, 'are You Okay?' The Idea Of Putting Our Financials Goal Aside For One Minute To Express Empathy For The Human Being For That Work And Saying, 'are You Okay?' That Is Part Of The Sacrifice.

Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.