Starbucks Has Changed The Rules Of Engagement

I Do Think - As Self-serving As It Sounds - That I Was The Right Person, Given The Very, Very Strong Headwind We Had From The Economy And Our Own Issues, To Come Back And Rewrite The Future Of The Company.

To Be An Enduring, Great Company, You Have To Build A Mechanism For Preventing Or Solving Problems That Will Long Outlast Any One Individual Leader.

If You Look At Coffee, Tea, Food And Juice, We Think There Are Inherent Opportunities. If You Look At Health Bars Or Grab-and-go Products That Are In Our Stores, We Think We Can Significantly Enhance Them And Make Them More Widely Available.

If You Put On A Lousy Production With White Actors, It's Lousy. There Is A Problem, Or Can Be, At This Stage Of Our Social Evolution, With Mixing The Casts. It May Not Be A Question Of Race So Much As Class. You Would Rarely Find A Black Man In A High Executive Position Where He Was Swinging His Weight Around.

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.