We Would Take Something Old And Tired

My Passion. My Commitment. This Is The Most Important Thing In My Life Other Than My Family.

The Companies That Are Lasting Are Those That Are Authentic.

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?

We Can't Wait For Washington. Business Leaders Are Going To Have To Galvanize Their Own Constituencies And Do Everything They Can To Demonstrate Confidence In The Economy, And I Think That Can Be Contagious.

Effective Leaders Share Two Intertwined Attributes: An Unbridled Level Of Confidence About Where Their Organizations Are Headed, And The Ability To Bring People Along.