We See, We Feel, We Change.

Analytical Tools Have Their Limitations In A Turbulent World. These Tools Work Best When Parameters Are Known, Assumptions Are Minimal, And The Future Is Not Fuzzy.

Outsiders Have The Intuitive Ability To Continually View Problems In Fresh Ways And To Identify Ineffective Practices And Traditions.

Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.

People Change What They Do Less Because They Are Given An Analysis That Shifts Their Thinking Than Because They Are Shown A Truth That Influences Their Feelings.

Good Communication Is Not Just Data Transfer. You Need To Show People Something That Addresses Their Anxieties, That Accepts Their Anger, That Is Credible In A Very Gut-level Sense, And That Evokes Faith In The Vision.