We Must Satisfy Our Customers.

Any Two People Have Different Ideas Of What Is Important.

The Source Of Innovation Is Freedom. All We Have - New Knowledge, Invention - Comes From Freedom. Discoveries And New Knowledge Come From Freedom. When Somebody Is Responsible Only To Himself, [has] Only Himself To Satisfy, Then You'll Have Invention, New Thought, Now Product, New Design, New Ideas.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.

A Manager Of People Knows That In This Stable State It Is Distracting To Tell The Worker About A Mistake.

Improve Quality, You Automatically Improve Productivity.