We Can Be Blind To The Obvious,

Most Of The Time, We Think Fast. And Most Of The Time We're Really Expert At What We're Doing, And Most Of The Time, What We Do Is Right.

People Have Little Idea, By And Large, Of The Investment World. They Are Convinced They Have An Advantage.

My Interest In Well-being Evolved From My Interest In Decision Making - From Raising The Question Of Whether People Know What They Will Want In The Future And Whether The Things That People Want For Themselves Will Make Them Happy.

However, Optimism Is Highly Valued, Socially And In The Market; People And Firms Reward The Providers Of Dangerously Misleading Information More Than They Reward Truth Tellers. One Of The Lessons Of The Financial Crisis That Led To The Great Recession Is That There Are Periods In Which Competition, Among Experts And Among Organizations, Creates Powerful Forces That Favor A Collective Blindness To Risk And Uncertainty.

Employers Who Violate Rules Of Fairness Are Punished By Reduced Productivity, And Merchants Who Follow Unfair Pricing Policies Can Expect To Lose Sales.