We Can Be Blind To The Obvious,

I Have Always Believed That Scientific Research Is Another Domain Where A Form Of Optimism Is Essential To Success: I Have Yet To Meet A Successful Scientist Who Lacks The Ability To Exaggerate The Importance Of What He Or She Is Doing, And I Believe That Someone Who Lacks A Delusional Sense Of Significance Will Wilt In The Face Of Repeated Experiences Of Multiple Small Failures And Rare Successes, The Fate Of Most Researchers.

Some Memories Come With A Very Compelling Sense Of Truth About Them. And That Happens To Be The Case Even With Memories That Are Not True.

I Don't Try To Be Clever At All. The Idea That I Could See What No One Else Can Is An Illusion.

People Just Hate The Idea Of Losing. Any Loss, Even A Small One, Is Just So Terrible To Contemplate That They Compensate By Buying Insurance, Including Totally Absurd Policies Like Air Travel.

Employers Who Violate Rules Of Fairness Are Punished By Reduced Productivity, And Merchants Who Follow Unfair Pricing Policies Can Expect To Lose Sales.