We Are Being Ruined By The Best

Let Us Ask Our Suppliers To Come And Help Us To Solve Our Problems.

You Have To Manage A System. The System Doesn't Manage Itself.

The Customer Invents Nothing. New Products And New Services Come From The Producer.

We Should Work On Our Process, Not The Outcome Of Our Processes.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.