Truth Is A Point Of View, But

My Mom Used To Tell Me Stories At Night, Read Books To Me - And I Read 'em Over And Over And Over Again. And You Know What I Learned From That? I Went Back And Looked At Everything - Why Do I Like Reading The Same Stories Over And Over And Over Again? What, Was I Some Kind Of Nincompoop? No - The Narrative Gave Me Connection With My Mom.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Being True To Yourself Involves Showing And Sharing Emotion. The Spirit That Motivates Most Great Storytellers Is 'i Want You To Feel What I Feel,' And The Effective Narrative Is Designed To Make This Happen. That's How The Information Is Bound To The Experience And Rendered Unforgettable.

Welcome It As Part Of A Process... You Just Can't Avoid It... If You Go To Bat Enough Times, You Are Going To Strike Out; And You Will Do It Cataclysmically; And You Know Success And Failure Are Just Millimeters Apart.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.