There Are No Rules, But You Break

A Gun Can Be Dangerous. But A Gun Can Protect You, You Can Hunt For Food With It - You Know, The Tool Itself Is A Tool. The Intention Of The Party Using The Tool Is A Part Of The Process, Right? You Know: The Knife Cuts The Steak, Stabs The Person, Saves Somebody From Danger, Cuts Somebody Out Of A Car.

Welcome It As Part Of A Process... You Just Can't Avoid It... If You Go To Bat Enough Times, You Are Going To Strike Out; And You Will Do It Cataclysmically; And You Know Success And Failure Are Just Millimeters Apart.

Social Cohesion Was Built Into Language Long Before Facebook And Linkedin And Twitter - We're Tribal By Nature. Tribes Today Aren't The Same As Tribes Thousand Of Years Ago: It Isn't Just Religious Tribes Or Ethnic Tribes Now: It's Sports Fans, It's Communities, It's Geography.

Language Is A More Recent Technology. Your Body Language, Your Eyes, Your Energy Will Come Through To Your Audience Before You Even Start Speaking.

Today Everyone, Whether They Know It Or Not, Is In The Emotional Transportation Business. More And More, Success Is Won By Creating Compelling Stories That Have The Power To Move People To Action. Simply Put, If You Can’t Tell It, You Can’t Sell It.