Traveling Is My Form Of Self-education.

Most Of The Damage We Cause To The Planet Is The Result Of Our Own Ignorance.

I Took A Dozen Of Our Top Managers To Argentina, To The Windswept Mountains Of The Real Patagonia, For A Walkabout. In The Course Of Roaming Around Those Wild Lands, We Asked Ourselves Why We Were In Business And What Kind Of Business We Wanted Patagonia To Be. A Billion-dollar Company? Okay, But Not If It Meant We Had To Make Products We Couldn't Be Proud Of. And We Discussed What We Could Do To Help Stem The Environmental Harm We Caused As A Company. We Talked About The Values We Had In Common, And The Shared Culture That Had Brought Everyone To Patagonia, Inc., And Not Another Company.

The Rules Of The Game Must Be Constantly Updated To Keep Up With The Expanding Technology. Otherwise We Overkill The Classic Climbs And Delude Ourselves Into Thinking We Are Better Climbers Than The Pioneers.

Once You Educate Yourself, You're Left With Choices.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’