Going Back To A Simpler Life Is

No Young Kid Growing Up Dreams Of Someday Becoming A Businessman. He Wants To Be A Fireman, A Sponsored Athlete Or A Forest Ranger The Lee Iacoccas, Donald Trumps, And Jack Welchs Of The Business World Are Heroes To No One Except Other Businessmen With Similar Values.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

Going Back To A Simpler Life Is Not A Step Backwards.

Hire Extremely Independent, Intelligent, And Passionate People, Not Necessarily "experts." Maybe Three Or Four Of My Employees Have Mbas, And Those Guys Aren't Necessarily At The Top Of The Food Chain.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.