The Word Adventure Has Gotten Overused. For

Personally, I Would Rather Climb In The High Mountains. I Have Always Abhorred The Tremendous Heat, The Dirt-filled Cracks, The Ant-covered Foul-smelling Trees And Bushes Which Cover The Cliffs, The Filth And Noise Of Camp 4 (the Climbers' Campground), And Worst Of All, The Multitudes Of Tourists Which Abound During The Weekends And Summer Months.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

Most Of The Damage We Cause To The Planet Is The Result Of Our Own Ignorance.

So All Of These Companies That Are Going For The Big Growth, If It Continues For Any Length Of Time, Will Outlast Their Resources And Outlast Their Customers And Go Belly-up. And That's Why These Huge Companies Have Massive Layoffs All The Time.

Profit Is What Happens When You Do Everything Else Right.