Toms Didn't Have To Focus On Advertising,

Stories Are The Most Primitive And Purest Form Of Communication.

The Greatest Competitive Advantage Is To Allow Your Employees To Be Part Of Something. Something Bigger Than What You're Doing.

Giving Feels Good, But It's Also Good For The Bottom Line. Charity Is A Viable Growth Strategy For A Lot Of Companies. Our Customers Get Excited To Be A Part Of What We're Doing. If You Ask Anyone Wearing Toms How They First Heard About Us, Most Won't Mention An Advertisement; They'll Say A Friend Told Them Our Story.

Facts Are Neutral Until Human Beings Add Their Own Meaning To Those Facts. People Make Their Decisions Based On What The Facts Mean To Them, Not On The Facts Themselves. The Meaning They Add To Facts Depends On Their Current Story … Facts Are Not Terribly Useful To Influencing Others. People Don’t Need New Facts—they Need A New Story.

Keep It Simple: Own As Little As You Can Get Away With, Schedule Everything, Keep A Notebook, Don't Let Technology Enslave You.