[our Employees] Do It Not Because We

The Most Important Things Are Actually The Easiest To Obtain: Great Friends, Good Food, And A Decent Bottle Of Wine.

Vogue Magazine Does Something Really Interesting Here: They Make It Look Like I Know Exactly What I'm Doing. Because Vogue Made It Look Like I Knew Exactly What I'm Doing, Stores From All Over Started Calling.

Giving Feels Good, But It's Also Good For The Bottom Line. Charity Is A Viable Growth Strategy For A Lot Of Companies. Our Customers Get Excited To Be A Part Of What We're Doing. If You Ask Anyone Wearing Toms How They First Heard About Us, Most Won't Mention An Advertisement; They'll Say A Friend Told Them Our Story.

The Most Important Step Of All Is The First Step. Start Something.

I Did What I Think A Lot Of Entrepreneurs Do. I Started Putting Up A Lot Of Ads On Craigslist For Interns.