Today's Smartest Advertising Style Is Tomorrow's Corn.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

In Communications, Familiarity Breeds Apathy.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.