Because An Appeal Makes Logical Sense Is

Imitation Can Be Commercial Suicide.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

In Communications, Familiarity Breeds Apathy.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.