To Make The Future Demands Courage. It

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

Planning Is Actually Incompatible With An Entrepreneurial Society And Economy. Planning Is The Kiss Of Death Of Entrepreneurship.

Success In The Knowledge Economy Comes To Those Who Know Themselves - Their Strengths, Their Values, And How They Best Perform.

And No Matter How Serious An Environmental Problem The Automobile Poses In Today's Big City, The Horse Was Dirtier, Smelled Worse, Killed And Maimed More People, And Congested The Streets Just As Much.