Entrepreneurs Believe That Profit Is What Matters

Objectives Are Not Fate; They Are Direction. They Are Not Commands; They Are Commitments. They Do Not Determine The Future; They Are A Means To Mobilize Resources And Energies Of The Business For The Making Of The Future.

All Companies Are Service Companies; Some Also Manufacture Products.

To Improve Communications, Work Not On The Utter, But The Recipient.

Most Innovators Are Successful To The Extent To Which They Define Risks And Confine Them.

Management Is About Human Beings. Its Task Is To Make People Capable Of Joint Performance, To Make Their Strengths Effective And Their Weaknesses Irrelevant.