The Aim Of Marketing Is To Make

There Are Just Two Questions To Ask To Attain Success In Business: First, "what Business Am I In?" Second, "how's Business?"

As To The Idea That Advertising Motivates People, Remember The Edsel.

Shoes Are Real. Money Is An End Result.

Systematic Decision Review Also Shows Executives Their Own Weaknesses, Particularly The Areas In Which They Are Simply Incompetent. In These Areas, Smart Executives Don't Make Decisions Or Take Actions. They Delegate.

There Is Every Indication That The Period Ahead Will Be An Innovative One, One Of Rapid Change In Technology , Society , Economy , And Institutions .