The Aim Of Marketing Is To Make

The Enterprise Can Fulfill Its Human And Social Functions Only If It Prospers As A Business.

In The Political, The Social, The Economic, Even The Cultural Sphere, The Revolutions Of Our Time Have Been Revolutions "against" Rather Than Revolutions "for"... On The Whole Throughout This Period The Man--or Party--that Stood For Doing The Positive Has Usually Cut A Pathetic Figure; Well Meaning But Ineffectual, Civilized But Unrealistic, He Was Suspect Alike To [by Both] The Ultras Of Destruction And The Ultras Of Preservation And Restoration.

Innovation Is The Specific Instrument Of Entrepreneurship. The Act That Endows Resources With A New Capacity To Create Wealth.

Spontaneity Is An Infinite Number Of Rehearsed Possibilities.

Morale In An Organization Does Not Mean That "people Get Along Together"; The Test Is Performance Not Conformance.