Time Doesn't Go. Time Stays. We Go.

It's Not Brain Surgery. It's Not Nuclear Physics. It's Television. It's Only Television.

Media Literacy Is Not Just Important, It's Absolutely Critical. It's Going To Make The Difference Between Whether Kids Are A Tool Of The Mass Media Or Whether The Mass Media Is A Tool For Kids To Use.

Only Dead Fish Swim With The Stream All Of The Time.

The Whole Town Looks As If It Had Been Left Out In The Rain Too Long And By Mistake.

In Television The Product Is Not The Program; The Product Is The Audience And The Consumer Of That Product Is The Advertiser. The Advertiser Does Not 'buy' A News Program. He Buys An Audience.